Classical Hollywood cinema or the classical Hollywood narrative,[1] are terms used in film history which designate both a visual and sound style for making motion pictures and a mode of production used in the American film industry between roughly the 1910s and the early 1960s.
Classical style is fundamentally built on the principle of continuity editing or "invisible" style. That is, the camera and the sound recording should never call attention to themselves (as they might in films from earlier periods, other countries or in a modernist or postmodernist work).
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During the Golden Age of Hollywood, which lasted from the end of the silent era in American cinema in the late 1920s to the early 1960s, movies were prolifically issued by the Hollywood studios.[2] The start of the Golden Age was arguably when The Jazz Singer was released in 1927 and increased box-office profits for films as sound was introduced to feature films. Most Hollywood pictures adhered closely to a genre—Western, slapstick comedy, musical, animated cartoon, biopic (biographical picture)—and the same creative teams often worked on films made by the same studio.
After The Jazz Singer was released in 1927, Warner Brothers gained huge success and was able to acquire their own string of movie theaters, after purchasing Stanley Theaters and First National Productions in 1928; MGM had also owned a string of theaters since forming in 1924, known as Loews Theaters, and the Fox film Corporation owned the Fox Theatre strings as well. Also, RKO, another company that owned theaters, had formed in 1928 from a merger between Keith-Orpheum Theaters and the Radio Corporation of America[3].
RKO formed in response to the monopoly Western Electric's ERPI had over sound in films as well, and began to use sound in films through their own method known as Photophone [5]. Paramount, who already acquired Balaban and Katz in 1926, would answer to the success of Warner Bros. and RKO, and buy a number of theaters in the late 1920s as well, before making their final purchase in 1929, through acquiring all the individual theaters belonging to the Cooperative Box Office, located in Detroit, and dominate the Detroit theaters.[4] For instance, Cedric Gibbons and Herbert Stothart always worked on MGM films, Alfred Newman worked at Twentieth Century Fox for twenty years, Cecil B. De Mille's films were almost all made at Paramount, director Henry King's films were mostly made for Twentieth-Century Fox, etc.
Movie making was still a business, however, and motion picture companies made money by operating under the studio system. The major studios kept thousands of people on salary—actors, producers, directors, writers, stunt men, craftspersons, and technicians. And they owned hundreds of theaters in cities and towns across America, theaters that showed their films and that were always in need of fresh material. In 1930, MPDDA President Will Hays also founded the Hays (Production) Code, which followed censorship guidelines and went into effect after government threats of censorship expanded by 1930. [6] However the code was never enforced until 1934, after the new Catholic Church organization The Legion of Decency - appalled by Mae West's very successful sexual appearances in She Done Him Wrong and I'm No Angel [7]- threatened a boycott of motion pictures if it did not go into effect [8], and those that didn't obtain a seal of approval from the Production Code Administration had to pay a $25,000 fine and could not profit in the theaters, as the MPDDA owned every theater in the country through the Big Five studios [9].
Throughout the early 1930s, risque films and salacious advertising, became widespread in the short period known as Pre-Code Hollywood. MGM dominated the industry and had the top stars in Hollywood, and was also credited for creating the Hollywood star system altogether[10]. MGM stars included at various times "King of Hollywood" Clark Gable, Norma Shearer, Greta Garbo, Joan Crawford, Jean Harlow, Gary Cooper, Mary Pickford, Henry Fonda, Marilyn Monroe, Elizabeth Taylor, Judy Garland, Ava Gardner, James Stewart, Katharine Hepburn, Vivien Leigh, Grace Kelly, Gene Kelly, Gloria Stuart, Fred Astaire, Ginger Rogers, John Wayne, Barbara Stanwyck, John Barrymore, Audrey Hepburn and Buster Keaton [11]. Another great achievement of American cinema during this era came through Walt Disney's animation. In 1937, Disney created the most successful film of its time, Snow White and the Seven Dwarfs [12].
Many film historians have remarked upon the many great works of cinema that emerged from this period of highly regimented film-making. One reason this was possible is that, with so many movies being made, not every one had to be a big hit. A studio could gamble on a medium-budget feature with a good script and relatively unknown actors: Citizen Kane, directed by Orson Welles and often regarded as the greatest film of all time, fits that description. In other cases, strong-willed directors like Howard Hawks, Alfred Hitchcock and Frank Capra battled the studios in order to achieve their artistic visions. The apogee of the studio system may have been the year 1939, which saw the release of such classics as The Wizard of Oz, Gone with the Wind, Stagecoach, Mr. Smith Goes to Washington, Young Mr. Lincoln, Wuthering Heights, Only Angels Have Wings, Ninotchka, Gunga Din, and The Roaring Twenties. Among the other films from the Golden Age period that are now considered to be classics: Casablanca, The Adventures of Robin Hood, It's a Wonderful Life, It Happened One Night, King Kong, Citizen Kane, Some Like It Hot, All About Eve, The Searchers, Breakfast At Tiffany's, North by Northwest, Dinner at Eight, Rebel Without a Cause, Double Indemnity, Mutiny on the Bounty, City Lights, Red River, The Manchurian Candidate, The Bishop's Wife, Singin' in the Rain, The Great Escape, Goodbye Mr. Chips, Roman Holiday, Jezebel, and Sabrina.
The style of Classical Hollywood cinema, as elaborated by David Bordwell,[3] has been heavily influenced by the ideas of the Renaissance and its resurgence of mankind as the focal point.
Thus, classical narration progresses always through psychological motivation, i.e. by the will of a human character and its struggle with obstacles towards a defined goal. The aspects of space and time are subordinated to the narrative element which is usually composed of two lines of action: A romance intertwined with a more generic one such as business or, in the case of Alfred Hitchcock films, solving a crime.
Time in classical Hollywood is continuous, since non-linearity calls attention to the illusory workings of the medium. The only permissible manipulation of time in this format is the flashback. It is mostly used to introduce a memory sequence of a character, e.g. Casablanca.
Likewise, the treatment of space in classic Hollywood strives to overcome or conceal the two-dimensionality of film ("invisible style") and is strongly centered upon the human body. The majority of shots in a classical film focus on gestures or facial expressions (medium-long and medium shots). Andre Bazin once compared classical film to a photographed play in that the events seem to exist objectively and that cameras only give us the best view of the whole play.[4]
This treatment of space consists of four main aspects: centering, balancing, frontality and depth. Persons or objects of significance are mostly in the center part of the picture frame and never out of focus. Balancing refers to the visual composition, i.e. characters are evenly distributed throughout the frame. The action is subtly addressed towards the spectator (frontality) and set, lighting (mostly three-point lighting) and costumes are designed to separate foreground from the background (depth).
The characters in Classical Hollywood Cinema typically are the causal agents. They also have clearly definable traits. They are active and goal oriented.
The mode of production came to be known as the Hollywood studio system and the star system, which standardized the way movies were produced. All film workers (actors, directors, etc.) were employees of a particular film studio. This resulted in a certain uniformity to film style: directors were encouraged to think of themselves as employees rather than artists, and hence auteurs did not flourish (although some directors, such as Alfred Hitchcock, John Ford, Howard Hawks, and Orson Welles, worked within this system and still fulfilled their artistic selves).
While the boundaries are vague, the Classical era is generally held to begin in 1927 with the release of The Jazz Singer. Hollywood classicism gradually declined with the collapse of the studio system, the advent of television, the growing popularity of auteurism among directors, and the increasing influence of foreign films and independent filmmaking.
The 1948 U.S. Supreme Court decision, which outlawed the practice of block booking and the above-mentioned ownership and operation of theater chains by the major film studios (as it was believed to constitute anti-competitive and monopolistic trade practices) was seen as a major blow to the studio system. This was because it firstly cleared the way for a growing number of independent producers (some of them the actors themselves) and studios to produce their film product free of major studio interference, and secondly because it destroyed the original business model utilized by the studios who struggled to adapt.[5]
"At the time of the Court decision, everyone said the quality, consistency, and availability of movies would go up and prices would fall. Quite the opposite happened. By 1955, the number of produced films had fallen by 25 percent. More than 4,200 theaters (or 23 percent of the total) had shut their doors. More than half of those remaining were unable to earn a profit. They could not afford to rent and exhibit the best and most costly films, the ones most likely to compete with television."[6]
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